Last September 4, DAYANAN held the first run of “Public Relations for Government and Civil Society: A Crash Course for Professionals” at One Cafe and Events Place in Ortigas. Facilitated by Mr. Darwin Masacupan, the seminar aims to equip members of public information, marketing, and corporate communications departments with the knowledge and skills of an effective PR professional. It has a unique learning framework, one that emphasizes the challenges and opportunities of working in a government or civil society setting.
A total of 26 participants attended the seminar, representing organizations such as the Metropolitan Waterworks and Sewerage System (MWSS), Philippine Business for Education (PBED), Pasay City, San Fernando City in La Union, Land Bank of the Philippines, Provincial Government of La Union, Children’s Hour Philippines, ACCORD, Southern Philippines Development Authority, Climate Change Commission, and the Philippine Reclamation Authority. Through this crash course, DAYANAN aims to contribute to the improvement of public relations in the Philippines.
Testimonials from Attendees:
I have new learnings to take home with me which will help me progress in my tasks and role in the organization.– from Land Bank of the Philippines
I enjoyed the participative discussions, where I was able to learn not just from the speaker but also from my fellow participants.– from Children’s Hour Philippines Foundation
Module 7: The Day After (topics included evaluation, handling negative publicity, thanking media attendees, pitching post-event PRs) was helpful and contributed to my personal working development.– from City Government of San Fernando, La Union