Last September 4, DAYANAN held the first run of “Public Relations for Government and Civil Society: A Crash Course for Professionals” at One Cafe and Events Place in Ortigas. Facilitated by Mr. Darwin Masacupan, the seminar aims to equip members of public information, marketing, and corporate communications departments with the knowledge and skills of an effective PR professional. It has a unique learning framework, one that emphasizes the challenges and opportunities of working in a government or civil society setting.
A total of 26 participants attended the seminar, representing organizations such as the Metropolitan Waterworks and Sewerage System (MWSS), Philippine Business for Education (PBED), Pasay City, San Fernando City in La Union, Land Bank of the Philippines, Provincial Government of La Union, Children’s Hour Philippines, ACCORD, Southern Philippines Development Authority, Climate Change Commission, and the Philippine Reclamation Authority. Through this crash course, DAYANAN aims to contribute to the improvement of public relations in the Philippines.
Testimonials from Attendees:
I have new learnings to take home with me which will help me progress in my tasks and role in the organization.
Do you know what people are saying about you online? Is it positive? What can you do about it?
Keeping your online reputation intact may seem like a daunting task in a vastly interconnected world filled with viral content, memes, and Internet trolls. A single negative comment can damage your credibility and impair your operations in the real world. Fortunately, there is a solution.
DAYANAN is pleased to offer a seminar entitled ”From Zero to Hero: A Crash Course on Online Reputation Management.” Designed for newbies and laypeople, the course will help you craft a strategy for monitoring, maintaining, and influencing your digital public image and credibility.
From Zero to Hero: A Crash Course on Online Reputation Management
Date: November 18-19, 2019 (Monday and Tuesday)
Time: 8:30 AM – 12:00 NN (both days)
Venue: 4/F Executive Lounge, WSI Corporate Center, 1005 Metropolitan Ave. corner Kakarong St., Makati City
Gaining control over your online reputation is essential to the health and success of your organization. Online Reputation Management (ORM) helps build trust and credibility, handle negative publicity before it grows out of hand, foster better relations with the public, and attract high-quality personnel for recruitment.
The ORM seminar combines both lecture and practical exercises to create an immersive learning experience. In particular, marketing and communication officers from both the private and government sectors will find practical advice they can readily apply to their jobs. Key areas for discussion will include:
Tools to Engineer a Good Reputation
Generating Positive Engagement
Content Creation Strategies
Listening to the Online Conversation
Preventing Negative Publicity
Setting Up Response Protocols
Reverse Search Engine Optimization
Detailed program flow and information about the speaker can be found at the bottom of this page.
Register now viabit.ly/2XJW4JF(Google Form). Or contact Allyssa at +632 576-8476 or +63 956-661-9253 for guidelines on the online registration process.
Below are the learning investment rates for this seminar:
Early Bird Discount: Registration fee will only be PhP 5,000.00 if you register on or before October 15 (Tuesday).
Regular Rate: PhP 6,000.00 per head starting October 16 (Wednesday)
Group Discount: PhP 4,000.00 per participant if there are at least 3 attendees from your company / organization.
Per National Budget Circular No. 563 issued by the Department of Budget and Management (DBM), government attendees can exceed the PhP 2,000.00 limit set for registration fees of trainings conducted by private institutions. Clickthis linkfor a copy of the DBM circular dated April 22, 2016.
A 25-year Philippine business veteran,David Elefant knows a thing or two about managing reputations. He has learned from, worked with, and solved problems for CEOs in industries ranging from law firms to construction supplies to search engine optimization (SEO). In addition to being Director forDAYANAN Business Consultancy, David is also the co-founder of Ace Wireless Network, specializing in broadband innovations for places like Boracay and Panglao.
He has also lent his expertise as co-director to theFounder Institute, a Silicon Valley-based startup accelerator, helping young entrepreneurs learn how to build enduring companies. David’s knowledge and experience in diverse industries provide him a unique perspective on how online reputations work as well as how they can be preserved.
Ever wonder how to handle public relations (PR) for business development, corporate social responsibility (CSR), and social advocacy programs? Here’s your chance to learn the basics of the trade!
DAYANAN brings you “Public Relations for Business and Government: A Crash Course for Professionals.” It will be held on October 24, 2019 (Thursday) from 8:30 AM to 5:30 PM. Venue is at ExeQserve Training Center located at Unit 618, AIC Burgundy Empire Tower, ADB Ave. corner Sapphire Road, Ortigas Center, Pasig City.
The whole-day seminar aims to equip members of your corporate communications, marketing, and public information teams with the knowledge and skills of an effective PR professional. It has a unique learning framework, one that focuses on practical tips and tricks of the trade that can immediately applied to actual organizations.
Specific topics to be discussed during the seminar include practical how-to’s on:
Detailed program flow, testimonials from previous attendees, and information about the speaker can be found at the bottom of this page.
The seminar will employ lectures, participatory exercises, group presentations, along with a short open forum. Expected attendees in this unique learning and networking opportunity include corporate communicators, marketing professionals, local and national government employees, development workers, local diplomatic staff, and corporate social responsibility (CSR) representatives.
Register now via bit.ly/2XJW4JF (Google Form). Alternatively, you may contact Courtney at +632 576-8476 or +63 956-661-9253. She can then guide you through the online registration process. Learning investment is PhP 4,000.00 per participant (inclusive of VAT). This is inclusive of AM and PM snacks, lunch, delegate kit, learning handouts, and certificate of participation. You may also choose to avail of our discounts:
• Early Bird Discount: Registration fee will only be PhP 3,500.00 if you register on or before October 1 (Tuesday).
• Group Discount: Registration fee will only be PhP 3,000.00 per participant if there are at least 3 attendees from your company / organization.
Per National Budget Circular No. 563 issued by the Department of Budget and Management (DBM), government attendees can exceed the PhP 2,000.00 limit set for registration fees of trainings conducted by private institutions. Click this link for a copy of the DBM circular dated April 22, 2016.
Module 7: The Day After (Editor’s Note: Topics included evaluation, handling negative publicity, thanking media attendees, pitching post-event PRs) was helpful and contributed to my personal working development. – from City Government of San Fernando, La Union
About the Speaker
Darwin Masacupan is not your average corporate storyteller. A Political Science graduate from UP Diliman, he has a variety of experiences doing PR and managing events—from a barangay flood drill to a forum with the 2016 presidentiables.
He got his career start at Pathways to Higher Education, an NGO based in Ateneo de Manila University, where he implemented academic and non-academic leadership formation programs for hundreds of high school and college students. Darwin then transitioned to a more behind-the-scenes role for disaster risk reduction nonprofit ACCORD. He helped build its PR and volunteer programs from the ground up while liaising with international and local NGO partners for joint advocacies and events.
He then joined Metrobank Foundation, one of the country’s largest corporate foundations. He managed 360-degree communication efforts for its various programs, including the Search for Outstanding Filipinos and National Teachers’ Month. In addition, he handled event preparations and publicity for an award given to the late Metrobank Group Chairman Dr. George S.K. Ty by Japanese Emperor Akihito.
In 2018, Darwin left his corporate job for the freelancing world. Notable projects include writing feature stories for UKAID-funded TUKLAS Innovation Labs and articles for BPO Work Assisted. In his current role as DAYANAN’s Marketing and Operations Consultant, he oversees the development and promotion of seminars geared for today’s professionals. He also helps market DisasterKit emergency response and readiness products to government and NGO actors.